PRISM – A Full-Scale Government Attack on Privacy?

Tuesday, June 18, 2013 posted by admin 7:41 am

no-privacyWhile the existence of the National Security Agency (NSA) has been known by the masses for years, the last two weeks have revealed on onslaught of potential violations that even the most paranoid protectors of privacy likely didn’t predict. The Guardian and The Washington Post blew the story of the NSA’s PRISM program wide open earlier this month, inferring most major tech companies granted “unfettered” access to their servers. Now that the bulk of the hype-filled reactions have settled, we have access to more of the facts.

Here’s the lowdown on what we know to be true thus far.

What is PRISM?

It’s important to understand the distinction between the NSA’s general missions and their specific PRISM program, which is a system inside the NSA that was birthed to gain access to the private communications of the nine most popular Internet services. PRISM’s access is governed by Section 702 of the Foreign Intelligence Surveillance Act, enacted in 2008. PRISM has in fact been verified by the Director of National Intelligence, James Clapper. In a recent blog post, Clapper admitted to the existence of the program, emphasizing that the program was developed to survey foreigners only. Does this mean US citizens have nothing to worry about? Alas, it’s not that simple.

A Long Line of Whistleblowers

Employees of the NSA have been raising red flags for some time now about the potential attack on the US’s privacy, but until recently, there were no documents or evidence to back up these accusations. Edward Snowden, the 29-year-old former NSA employee that has at last substantiated these allegations, produced a detailed Power Point presentation that fully outlines the goals of PRISM. And they definitely do not only involve foreign surveillance.

The key slide in Snowden’s evidence states that PRISM enables “collection directly from the servers” of some of the biggest tech companies in the world, including Microsoft, Yahoo, Google, and Facebook. Each of these organizations, however, has vehemently denied participation in the program. So who do we believe?

It’s clear that some, if not all, of these organizations are not simply handing over their servers to the government. Out of all the rebuttals, Google holds the most clout, as they dared to respond outside the normal legalistic language and truly showed their hand on how they feel. Google chief architect Yonatan Zunger wrote that, “the only way in which Google reveals information about users are when we receive lawful, specific orders about individuals.” He went on to say that, “it would have been challenging — not impossible, but definitely a major surprise — if something like this could have been done without my ever hearing of it. We didn’t fight the Cold War just so we could rebuild the Stasi ourselves.”

What does this tell us, exactly? Not much, but we can assume that the executives at places like Google and Apple are likely not lying about their involvement (or lack thereof) with PRISM. The government is asking, and information is supplied whenever it feels urgent and lawful to do so. There’s a gray area here, as we don’t know the volume of information shared, but it’s safe to say there’s not a full-scale server hand-off happening.

What Data, and How Much, is Really Being Shared

The New York Times has revealed that systems at major tech companies “involve access to data under individual FISA requests. And in some cases, the data is transmitted to the government electronically, using a company’s servers.” Herein lies the panic — the NSA does in fact gain access to servers at places like Microsoft under these “certain circumstances.” The article states that data is “shared after company lawyers have reviewed the FISA request according to company practice. It is not sent automatically or in bulk.” Without a clear definition of what these involve, and how often they are granted, we don’t know exactly how much data is really shared. It’s not nothing, and it’s not a free-for-all … the rest is still a mystery.

Privacy defenders clearly have much to fret about. While the NSA may not have unrestricted access to major tech servers, we still don’t know the breadth of the information collected by the government. What we do know is FISA demands are not search warrants under the Fourth Amendment, and the FISA Amendments Act does not require the government to show probable cause to believe that the target of surveillance has committed a crime. All of this amounts to a very uncomfortable amount of implied power, and a clear intent to breach privacy at any available level.

How We Know U.S. Citizens are Targets Too

Although defenders of the NSA’s tactics argue that the Fourth Amendment doesn’t apply due to foreign targets, a close examination of Section 702 of FISA shows US citizens are not safe from surveillance. This section outlines that senior Obama administration officials can “authorize” the surveillance of any American. It gives the NSA authorization to obtain private communications of domestic or foreign individuals, as long as part of the request officially “targets” a foreigner. Furthermore, it’s been revealed that the government has recently used an obscure provision of the Patriot Act to gather records of every phone call on Verizon’s network with a single court order — this shows us unequivocally that the government is willing to interpret the law however they deem it most appropriate.

In the recent Times article, an informant told them that “FISA orders can range from inquiries about specific people to a broad sweep for intelligence, like logs of certain search terms.”

Consider this scenario — FISA may target a suspected foreign terrorist, but in tandem may request access to all private information from each of the suspect’s associations, some or all of whom may reside in the US. This kind of interpretation doesn’t provide privacy for anyone.

What Do the Courts Say?

In February of this year, the Supreme Court threw out a protest to the law because the plaintiffs failed to prove they had personally been surveyed or experienced a breach in privacy.

Last week, however, the second of two prominent lawsuits were filed to challenge the constitutionality of NSA’s phone surveillance, partnered with Verizon. The lawsuit, filed by the American Civil Liberties Union, accuses this spy operation of being “one of the largest surveillance efforts ever launched by a democratic government.” The first lawsuit, filed just days before by Larry Klayman, accuses the government of illegally spying on various Verizon accounts. Both suits allege substantial breaches of both the First and Fourth Amendments.

While this story is far from over, it’s clear our privacy is in serious jeopardy. The government has shown its hand that nothing is sacred — e-mails, phone calls, texts, social media posts, etc. — and they are certainly not above passing and bending laws to get the information they are after. What remains to be seen is how the courts will handle these grievances, and the precedents that will thus be set regarding digital privacy in our modern world.

By Tina Courtney-Brown
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Category : Online Reputation, Security, Small Business Help, Social Media, Tech News, Website Content, Website Security

5 Reasons Why Responsive Web Design is Good for SEO

Wednesday, June 12, 2013 posted by admin 7:49 am

responsive-web-design-a-quick-guideWebsite owners today are faced with the decision of either having a separate mobile website or making their current site responsive. Responsive design simply means that the site will respond to the screen of the device used for browsing and display accordingly. There’s no doubt that responsive web design is here to stay. If you doubt it, just ask some of the major designers. Read more about Ethan Marcotte’s 20 favourite responsive sites.

The methodology of the responsive design is still undergoing some evolution – and always will – as new devices like the iPad mini enter the market. Instead of targeting devices, we’ll see a shift towards the site’s responsiveness so it will adapt to various devices. The bottom line is that as long as multiple devices for browsing are accessible, responsive design will always be a requirement.

There are many benefits for choosing responsive design including some SEO benefits.

Here’s a brief summary of some SEO benefits of responsive design, which we’ll expand on below:

  • Higher Local Rankings
  • Your Onsite SEO Efforts Are Still Applicable
  • Avoid Duplicate Content
  • Keep Your Links
  • Google Said So

Higher Local Rankings

If you’re targeting local keywords for business, a responsive design will increase your rankings. Keep in mind that more and more people are searching for directions to local businesses while on the go – using their mobile devices. Yelp reported quite a few months ago that about 40% of searches came from their mobile app. BGR chimed in to say that more than 10% of all web searches originate from mobile devices. Mobile search results are influenced by geo-specific parameters, so your website will have to meet these local SEO pointers. In this way, Google will be able to identify your optimized site as one that’s suitable for quality placement in the search engines.

A real world example is this: A mobile user would quickly hit the back button if your page doesn’t display the right way on his mobile device. He’ll return to the results and find one that does. These actions will be picked up by the search engines as poor user experience and ultimately affect your placement in the mobile results. Please read the full Recommendations for building smartphone-optimized websites by the Google Webmaster Team

Your Onsite SEO Efforts Are Still Applicable

SEO is costly and time consuming, so why would you want to repeat the experience for a mobile site? When you choose responsive design over a separate mobile site, all your onsite SEO efforts and social sharing will also apply to the mobile version of your site.

Most of your onsite SEO will be maintained for the mobile site, including your anchor text, internal link structure, title tags, meta descriptions, keywords, content and search engine friendly URLs. Making your site responsive now, when the topic is hot but largely unused, will get you noticed. Here are a few great examples:

Avoid Duplicate Content

Responsive design removes the challenge of duplicate content. Webmasters who create mobile versions of their websites usually just replicate the content from the main website on the mobile version. This immediately removes the credibility of the mobile site from the search engines’ perspective. That means it will be difficult for the mobile site to rank. You can counteract the effects of this by using Switchboard tags to make the link between your mobile and desktop pages, but what if Google doesn’t make the connection? Bing and Yahoo have not fully implemented tagging, so you can ruin your site’s reputation with these search engines as well. Responsive design also removes the challenge of updating two or more websites.

Keep Your Links

Link building is even more time consuming and costly today than it was months ago. If you’ve invested a lot of time and resources in building backlinks to your site, you’re better off using those links for the benefit of your mobile site as well. People who build stand-alone mobile versions of their websites have to start from scratch with SEO and link building. By using responsive design you’ll have a major advantage over companies that are not.

Another benefit is that pages from your responsive site are more likely to be shared. A mobile user is less likely to share the mobile version of a page if he belives that his followers will have difficulty viewing the page on a mobile device. Shared mobile links usually open up to fit the browser but contain none of the graphics associated with the original site.

Google Loves Responsive Design

Google is still dominant in search, although search engines like Bing are gaining some of their market share. Until Google’s dominance ends, we pretty much have to listen to what Google has to say and Google has confirmed that responsive web design is the way to go:

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

Read Google’s recommended configuration for details.

Google’s algorithm now places a lot of weight on user experience. This includes social sharing, the average time spent on a site and the bounce rate. Google will reward your site with a higher placement in the SERPs if you improve your users’ experience. For more information on this subject, read the SEO of Responsive Web Design.

The bottom line here is to take Google at their word, and optimize your site so that it is mobile friendly. It will help improve your rankings and your mobile browsers will thank you for it.

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Category : Website Design

How to Create and Enhance Your Facebook Business Page

Friday, June 7, 2013 posted by admin 7:25 am

illustration_of_facebook_iconFacebook is a platform that seems easy enough as you first dive in, but like any social network, it has a multitude of nuances that make or break a business’s overall reach. Understanding the steps to create a compelling professional presence on Facebook can make the difference between a mediocre social experience and one that drives the majority of your acquisition marketing efforts.

Below we outline all the critical Facebook page information, from setting up a wow-worthy page to adding intriguing and relevant applications. If you’ve put off creating or expanding your Facebook page due to confusion or frustration, let’s demystify the process and light-up your social prowess.

How to Set-Up the Perfect Facebook Page

First of all, a definition is in order, as there is still plenty of confusion between Facebook pages and profiles. A profile belongs to an individual, whereas a Facebook page is created by a company, brand, or public figure. To create a page, you must first have a legitimate profile to tie it to. If you don’t yet have a profile, that’s your first step. It is not necessary for the profile to be comprehensive and fancy, but it should say enough about you that curious customers will feel satisfied and secure.

By the way, if you attempt to create a profile for your business, it may be deleted by Facebook at any time. It’s clearly not worth the risk, and since pages are free as well, there’s no valid reason to not follow the rules.

Your Facebook page will do more than just advertise your business, it will also shed light on your demographic, and give a public face to your brand. As you create the page, truly put your best face forward, and resist the temptation to market the page until you feel it’s complete, engaging, and tells an interesting story about your business. If you fail to impress in your first iteration and get legions of unhappy visitors, you will likely never be able to win them over later on. Build a fabulous page first, then sound the alarm.

As you set up your page, you’ll first select from the six categories. Your choices are:

  • Local business or place
  • Artist, band, or public figure
  • Company, organization, or institution
  • Entertainment
  • Brand or Product
  • Cause of community

As you can see by the selections, you may even want to have several pages. If you have a company that also has prominent brands, create a page for your organization, and one for each brand you market. If you’re just starting out, however, stick to a single page, and as you build an audience, branch out from there. You cannot change a category once selected, so choose wisely.

It’s imperative that you fill out all the company information on your page with exact details. This isn’t just critical for your visitors and customers, but for SEO purposes as well. Especially if you’re a local business, every time you add your address online, it helps to validate your existence and good practices all the more, so don’t skip a single field in the About section.

Next, upload logos and relevant photos (as well as an eye-catching cover photo), and add a few starting posts to make your page look vibrant and alive. To change any of the information you’ve entered, just select the “edit page” option, and you’ll have free reign to modify any information, anytime.

Customization is Critical

While Facebook has never been the design free-for-all that MySpace is, businesses still have options to create custom pages. It is highly advised that you add design elements and customized tabs to your page, as it helps tremendously to make you stand out from a sea of sameness. Brands like Skittles, Coca-Cola, and Threadless do an excellent job of creating graphic-rich pages with compelling content.

Facebook also gives you the freedom to create limitless custom tabs on your page. Remember that only 4 can appear at any given time, but you can encourage your users to click through to see other options. Be very strategic about these 4 prime calls-to-action; make sure your choices are the most relevant selections for your business. These can include links to Instagram galleries, groups that you monitor, events you host or promote, videos your company is featured in, or specific information about your organization. These are just ideas; the only limitation here is your creativity.

Popular Facebook Applications

Blank pages with no personality often have the fans to match. Applications are splendid ways to give your page some much needed pizzazz.

Here are a few top options to give you an edge:

1) Extended Info – Extended Info allows you to significantly beef-up your Facebook page with loads more information about your organization. You can include relevant reviews from your industry, milestones and launches, popular products, and various categories of intriguing data and customization. Extended Info is wonderfully easy to use, and doesn’t require in-depth knowledge of HTML for proper setup.

2) Poll – Poll gives businesses the power to get valuable feedback from their visitors and customers. This app enables you to set up simple or complicated questions in a snap, and it tallies responses in real-time.

3) EasyPromos – If you run an ecommerce site, or a local business that offers special discounts and promotions, EasyPromo will be very useful. This app lets you run contests and sweepstakes, customized to your content and prizes. Promos are a fantastic way to earn customer loyalty.

4) NetworkedBlogs – For companies that blog, you absolutely want to join a blogging network like NetworkedBlogs. This app facilitates a blogging exchange, sharing your posts with their entire network. Users can subscribe to a given blog, and you can also feature relevant content from other bloggers.

Remember, it’s fruitless to pull out all the marketing stops to promote a Facebook page with little to no content. Taking the time to customize your page, as well as adding valuable applications and content, will give you the incentive to share your social presence with an audience that actually wants to engage with your offerings. Always commit to spending time on your page each week, adding fresh content and replying to customer inquiries and posts. If you start with the two principles of dynamic, valuable content and the willingness to stay connected with your customers, you’re off to a brilliant start with your company’s Facebook presence.

By Tina Courtney-Brown

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Category : Facebook, Small Business Help, SMM, Social Media