Greatson Media Blog

Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of thousands of dollars in revenue each year, with figures for large corporations typically much higher.

So, business blogging is becoming a mainstream marketing tool. That does not mean, however, that blogging comes easily or naturally for many companies, their owners and employees. Blogging, like any form of content, is a commitment of time and resources – namely, you have to know how to write (or have access to good writers) and you have to maintain your blogs with fresh, original and insightful new material on a regular basis. Readmore…

By Frances McInnis, for Mashable

May 31, 2010 10:30 a.m. EDT

Frances McInnis is a journalist and crossword enthusiast based in New York City. She has written about culture for Momentum Magazine, business for Resource World Magazine, and a mess of assorted topics for The Huffington Post.

(Mashable) — Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think.

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year?

We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web.

How Do I Start?

Naming consultant Christopher Johnson, author of the The Name Inspector blog, says you should begin by brainstorming a list of keywords that relate to your blog, website or company. Then hit the reference materials; scan lists of synonyms and etymologies for more options. Friends are useful, too — find the best Scrabble player in your circle and get her involved.

Try to think of all different types of names. You can compound words (Facebook, YouTube), blend together words (Microsoft, Netscape), add affixes (Friendster, coComment), make up words (Squidoo, Odeo) or use phrases (StumbleUpon, GoToMeeting).

Once you’ve got a healthy list, start culling. Ask yourself: Readmore…

It is time to reveal the 10 most common SEO mistakes committed by website owners the world over.

If you are not too happy about your website’s ranking on the search engines, then look through this list and make sure that your website is not committing any of these mistakes.

I’ve decided to divide this article into 2 sections: on page SEO and off page SEO mistakes. As you read through this article, you will realize that the mistakes covered here are all based on my previous articles about SEO.

On Page SEO Mistakes

This section refers to SEO mistakes made on your actual website.

1. Not Targeting 1 Keyword Per Page Readmore…