Greatson Media

“Build it and they will come” the saying goes.

Not.

You can build a blog or video site and you can still be lacking connections.

Connection is the nuclear core of social media. But you must make an effort in order for that to happen.

Whether you have a social media home busíness, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
It is all about connecting and creating an engaging conversation with people that draws them towards you.

But why are people in social media not doing that?

Maybe they do not know this powerful 5 step “Avalanche Process” for getting new customers and keeping them in social media.

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There are about ten common Facebook marketing tactics. (You can probably think of more, but most are a derivative of one of these ten.) It may surprise you to learn that five of these tactics don’t even work — that’s fully half! Now, no Fire God will suddenly appear to smite you if you happen to have done one of the following things. They are definitely mistakes, but they aren’t irreversible. In fact, they’re really only mistakes in one sense of the word.

My perception of these as “mistakes” isn’t about breaches of the unwritten Facebook etiquette either – I dance on those lines myself from time to time.

Rather, I’m calling them mistakes from a perspective of effectiveness, versus the alternative behavior. Whether they’re wrong in terms of just coming across as rude or politically incorrect is another matter altogether.

Having said that, off we go.

Mistake #1 – Posting Signature Links on Profile Walls with Your Introduction

I asked someone why they did this once, especially since I’d already been to their site and purchased the item they were selling on that page.

She said: “I saw someone else do it.”

“How did it make you feel?” I asked.

“I felt kind of used. But I figured if that’s what it takes to be successful, that’s what I’ll do, even if it doesn’t seem quite right.”

Now that’s deep.

I understand though, because once I made the vow to become successful, I also made a vow to do “whatever it takes”. At the time I thought it meant hard selling and being pushy. I later found it meant hard work, and doing what’s right even if there’s a lazier, easier way.

Even if this was at one time effective in terms of getting clicks from random profile visits, Facebook is now much more stream-driven than it is profile-driven.

And that’s a huge part of why this is a mistake in terms of effectiveness.

Not to mention that people who see these postings as rude or attempts to spam can remove or hide them. They may even drop you as a connection, which cuts you off not just from them, but from their network.

You’re not missing out on anything by omitting that signature link. Your name, hyperlinked to your profile IS your signature link. If your profile is set up correctly, prospects will get to your site from there.

Mistake #2 – Pitching Readmore…

No less than CNN is reporting rumors that Google does indeed have a social networking site in the works which could give Facebook some competition. This new social site/program is supposed to be called GoogleMe or Google Me.

Only Google knows the truth.

However, creating such a site would be a smart move on Google’s part since they do need to compéte with Facebook, mainly because Facebook is turning into a real search engine, one that could possibly give Google a run for all those lucrative search dollars. Ridiculous you say – not really, especially when you consider Facebook’s recent move towards “Open Graph Search” and its use of the “Like” button and box. is the number of plugins which you can add to your blog.

Unless the surfing public changes overnight, Bing/Yahoo is not going to give Google any real search competition, but Facebook with its massive number of users and rating system could present a true contender.
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