Greatson Media

Experts in marketing consulting emphasize a primary goal: getting your site indexed and ranked with the search engines.

Not long ago, they would have said a blog might help you do that. They likely wouldn’t have recommended that a blog serve as your main site.

Thanks to advances in content management software, however, that’s no longer the case. The line between conventional websites and blogs has all but disappeared.

“Blogging” programs have evolved into some of the most powerful and flexible content management systems available. One of the leading packages, WordPress, is entirely free.

WordPress For Content Management

Sites built with WordPress can easily include static pages and sections. Technically, you will have a “blog,” but it can be made to appear virtually indistinguishable from any other site on the Web.
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Brad Gosse talk with Wayne Peters about SEO (Search Engine Optimization) and the psychology behind getting to page 1 in Google and staying on Page 1 in Google.

If you have a website and are trying to earn a living from it, then you need to know Search Engine Optimization. SEO is key to driving more visitors to your site. More visitors means more business, so you definitely need to read on.

As with anything, you can take it to the limit and hire an expert in the field, but there are things that you and your web designer should be doing to optimize your search engine rankings. Here is a list of 20 things you can do now, to improve traffic to your website.

1. Use a keyword tool such as the Google Adwords Keyword Tool or their Search Based Keyword Tool . You will then be provided with other key words and phrases that users search for that you can then integrate into your site. Take care, however, not to stuff your text with keywords in an unnatural way, which can count against you.

2. Content dominates. Web crawlers love ever-changing content, so update your site regularly. Post good, well-written material that is unique and be sure to include your keywords within the content. Consider a blog, if your site content won’t change frequently. Spiders LOVE blogs!

3. Content may dominate, but links rule. Make sure to get your site lísted in numerous trade directories, associations, colleagues, etc. Be sure the locations of your backlinks are quality ones, and relevant to your site.

4. If you like image maps or Java script drop-down menus, be sure to include text links in another location on your pages. Web crawlers can’t decipher your images and they require real text to follow.

5. Page titles are important! Title each page individually according to its subject matter. Title tags should be keyword focused, and if you insist on putting your business name in it, put it at the end.

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