Greatson Media Blog

Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the web we use search engines. To make sure the search engines find our content we optimize it. Search Engine Optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.

The object of writing for the Internet is to get the reader to use your content to click through to your website. If they don’t get to your website, they can’t look at your products or services and you will have lost a potential customer. Here are a few mistakes that you’ll want to avoid.

Mistake #1 – Have a Boring Or Vague Title

This is a very important mistake not to make. If they don’t even look at your article, all your time and effort are wasted. If you provide an attention grabbing title, one that makes them curious enough to open your article, you’re halfway there. Readmore…

If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers.

This is mostly related to the way blogs interact with search engines and the traffic I am speaking of will come from search engines, mostly Google.

Before I explain how you can do this to help your website, let me first give some background on how search engines work, Google in particular. Readmore…