Posts Tagged ‘ Google ’

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Can Google Become the Next Facebook?

Monday, June 14, 2010 posted by admin 8:18 pm

Is it just me but didn’t Google recently put everything on its main homepage except for Google Buzz? What’s up with that? For heaven’s sake, they even put the PacMan game in their logo for two days running… you would think some of the brightest minds on the planet would have figured out by now if Google truly wants to try to win on the new memeyouyou web, they simply have to fully integrate all their programs into one homepage or at least place Buzz right there along side the Gmail button.

Google Buzz has all the ingredients to finally make Google your one-stop center on the web. It can be THE place for sharing not just your conversations but photos, videos, and everything else. Will it live up to its full potential and become a true Facebook killer? Continue reading “Can Google Become the Next Facebook?” »

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Category : SEO, SMM

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Why 2010 Will Be A White Knuckle Ride For Web Marketers

Monday, December 28, 2009 posted by admin 11:11 pm

Next year may just prove to be one of the most challenging times for pursuing online or Internet marketing on the web. It may just be a watershed moment for many marketers struggling to keep abreast of all the different factors which have come into play in recent months. Most of these changes will stem from two main sources for potential upheaval: the first being the New FTC (Federal Trade Commission) Guidelines regarding Testimonials and Endorsements and the second being “ALL” the recent changes within Google.

Actually, we already have the new FTC Guidelines which came into effect on Dec. 1st of 2009, but how these new rules are enforced will play out in the coming year as test-cases are brought to court. Basically, these new rules call for absolute disclosure and full transparency regarding Testimonials and Endorsements when a product or service is being offered for sale. Any business (monetary) relationship between the endorser and the company must be made known to the potential buyer. Obviously for those in online or affiliate marketing this could have a great impact if these new rules are strictly enforced. Just imagine all the website owners and bloggers who slap a few banners or affiliate links on their sites to cover hosting or operating costs… will they now have to disclose all these business arrangements? Continue reading “Why 2010 Will Be A White Knuckle Ride For Web Marketers” »

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Category : Blog, SEO, SMM, Tech News, Website Design

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Good SEO Practices

Friday, December 18, 2009 posted by admin 5:12 am

Search Engine Optimization (SEO) is an interesting topic. There are a lot of ways people claim you can improve your search results. Some of them work. Some just don’t. The problem is that there is one real search engine everyone always focuses on; Google. And Google is pretty secretive about how they rank websites.

At first their algorithms were pretty straight-forward. If you linked to a bunch of other sites and inject hordes of keywords in your <body> then you would likely move upward in ranking. But then black-hat search engine optimizers figured out that Google was doing this. These optimizers began to use it to their advantage. You may recall, years ago, coming across a page that seemed to have an obscene amount of ‘dead space’ at the bottom of the page. These optimizers would place large amounts of keywords usually using the same color as the background to hide them.

Long story short Google has continually caught on to optimizers taking advantage of their ranking algorithms and have tweaked them to avoid these types of situations, thus enforcing legitimate results. So, over time Google has become very cryptic as to how they rank sites. By leaving optimizers in the dark they are avoiding any misuse of their service. Yet, there are some well-known ways in which you can improve your pages to improve their ranking. This is what I will be covering for the remainder of this post.

Content is King

Continue reading “Good SEO Practices” »

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Category : SEO

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