Posts Tagged ‘ Optimze ’

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Getting the Right Marketing Mix Using Social Media

Monday, January 4, 2010 posted by admin 9:28 pm

For months (or is it years now?) we have been reading articles on how businesses should develop a presence on Twitter and build a Facebook Page as part of their SEM objectives. Now, with social media firmly established in the armoury of our online marketing efforts, how can we best take advantage of these two social media giants?

As if to demonstrate their power in the market these days, both Twitter and Facebook (to a lesser extent) have been targeted and dealt painful denial-of-service (DoS) attacks and, as a result, many hours of downtime.

With hackers determined to bring Twitter down to earth, it was acknowledged that although defensive measures had been taken on the company’s part to repel further attacks, third-party developers whose applications have been using their application programming interface, were found vulnerable. Readmore…

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Category : SEO, SMM

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Good SEO Practices

Friday, December 18, 2009 posted by admin 5:12 am

Search Engine Optimization (SEO) is an interesting topic. There are a lot of ways people claim you can improve your search results. Some of them work. Some just don’t. The problem is that there is one real search engine everyone always focuses on; Google. And Google is pretty secretive about how they rank websites.

At first their algorithms were pretty straight-forward. If you linked to a bunch of other sites and inject hordes of keywords in your <body> then you would likely move upward in ranking. But then black-hat search engine optimizers figured out that Google was doing this. These optimizers began to use it to their advantage. You may recall, years ago, coming across a page that seemed to have an obscene amount of ‘dead space’ at the bottom of the page. These optimizers would place large amounts of keywords usually using the same color as the background to hide them.

Long story short Google has continually caught on to optimizers taking advantage of their ranking algorithms and have tweaked them to avoid these types of situations, thus enforcing legitimate results. So, over time Google has become very cryptic as to how they rank sites. By leaving optimizers in the dark they are avoiding any misuse of their service. Yet, there are some well-known ways in which you can improve your pages to improve their ranking. This is what I will be covering for the remainder of this post.

Content is King

Readmore…

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Category : SEO

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5 Google Tools For Researching Your Market

Monday, December 7, 2009 posted by admin 9:09 pm

Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.

No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when setting up your site. The internet is ever changing and, if you’re not keeping up with those changes, you will be left behind.

Market Research Tool 1 – Related Searches And Wonder Wheel

When you start typing in the main Google search box you should see a drop down box appear giving you some alternative search terms related to the word you typed. Note these phrases down in a notepad file or write them on a piece of paper. They will be useful as part of your keyword list used in the next tool. You will also see more related search phrases after you click search. Scroll to the bottom of the results page and you will see “searches related to:” Note down any new phrases shown there. Readmore…

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Category : SEO

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