Posts Tagged ‘ SEO ’

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Can Google Become the Next Facebook?

Monday, June 14, 2010 posted by admin 8:18 pm

Is it just me but didn’t Google recently put everything on its main homepage except for Google Buzz? What’s up with that? For heaven’s sake, they even put the PacMan game in their logo for two days running… you would think some of the brightest minds on the planet would have figured out by now if Google truly wants to try to win on the new memeyouyou web, they simply have to fully integrate all their programs into one homepage or at least place Buzz right there along side the Gmail button.

Google Buzz has all the ingredients to finally make Google your one-stop center on the web. It can be THE place for sharing not just your conversations but photos, videos, and everything else. Will it live up to its full potential and become a true Facebook killer? Readmore…

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Category : SEO, SMM

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Getting the Right Marketing Mix Using Social Media

Monday, January 4, 2010 posted by admin 9:28 pm

For months (or is it years now?) we have been reading articles on how businesses should develop a presence on Twitter and build a Facebook Page as part of their SEM objectives. Now, with social media firmly established in the armoury of our online marketing efforts, how can we best take advantage of these two social media giants?

As if to demonstrate their power in the market these days, both Twitter and Facebook (to a lesser extent) have been targeted and dealt painful denial-of-service (DoS) attacks and, as a result, many hours of downtime.

With hackers determined to bring Twitter down to earth, it was acknowledged that although defensive measures had been taken on the company’s part to repel further attacks, third-party developers whose applications have been using their application programming interface, were found vulnerable. Readmore…

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Category : SEO, SMM

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Good SEO Practices

Friday, December 18, 2009 posted by admin 5:12 am

Search Engine Optimization (SEO) is an interesting topic. There are a lot of ways people claim you can improve your search results. Some of them work. Some just don’t. The problem is that there is one real search engine everyone always focuses on; Google. And Google is pretty secretive about how they rank websites.

At first their algorithms were pretty straight-forward. If you linked to a bunch of other sites and inject hordes of keywords in your <body> then you would likely move upward in ranking. But then black-hat search engine optimizers figured out that Google was doing this. These optimizers began to use it to their advantage. You may recall, years ago, coming across a page that seemed to have an obscene amount of ‘dead space’ at the bottom of the page. These optimizers would place large amounts of keywords usually using the same color as the background to hide them.

Long story short Google has continually caught on to optimizers taking advantage of their ranking algorithms and have tweaked them to avoid these types of situations, thus enforcing legitimate results. So, over time Google has become very cryptic as to how they rank sites. By leaving optimizers in the dark they are avoiding any misuse of their service. Yet, there are some well-known ways in which you can improve your pages to improve their ranking. This is what I will be covering for the remainder of this post.

Content is King

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Category : SEO

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