Greatson Media – Saco, Biddeford Maine Website Design & Hosting

Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.

No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when setting up your site. The internet is ever changing and, if you’re not keeping up with those changes, you will be left behind.

Market Research Tool 1 – Related Searches And Wonder Wheel

When you start typing in the main Google search box you should see a drop down box appear giving you some alternative search terms related to the word you typed. Note these phrases down in a notepad file or write them on a piece of paper. They will be useful as part of your keyword list used in the next tool. You will also see more related search phrases after you click search. Scroll to the bottom of the results page and you will see “searches related to:” Note down any new phrases shown there. Continue reading “5 Google Tools For Researching Your Market” »

I’ve been asked this question by clients for years now. Here is a great article that breaks it down for you.

A Google Webmaster Help video from Matt Cutts released on Nov. 10, 2009 got me thinking how the listing text in Google’s search results can easily be overlooked by some webmasters in their SEO efforts.

SEO is all about extending the reach of your web site content to your target market using online search platforms. You can tell when this has been achieved, and to what degree, by using web analytics software to monitor referral and visitor data. But what that data won’t tell you is how your site appears to users in a SERP (Search Engine Results Page). Sure, you’re getting traffic but perhaps you’re missing out on a lot more because your listing text is weak. You wouldn’t take out a newspaper advertisement without looking at the final proof first. So don’t be in the dark over how your site appears to people who use Google.

Poor page titles, visible copy, and description meta data can result in a weak listing. Webmasters have a lot of control over what text is displayed in a SERP, but in the end, Google reserves the right to modify result snippets if it feels the original isn’t up to par.
Continue reading “How to Control Your Listing Text in Google’s Search Results” »

Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the web we use search engines. To make sure the search engines find our content we optimize it. Search Engine Optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.

The object of writing for the Internet is to get the reader to use your content to click through to your website. If they don’t get to your website, they can’t look at your products or services and you will have lost a potential customer. Here are a few mistakes that you’ll want to avoid.

Mistake #1 – Have a Boring Or Vague Title

This is a very important mistake not to make. If they don’t even look at your article, all your time and effort are wasted. If you provide an attention grabbing title, one that makes them curious enough to open your article, you’re halfway there. Continue reading “Top 5 SEO Copywriting Mistakes That Will Cost You Money” »