Greatson Media Blog

For months (or is it years now?) we have been reading articles on how businesses should develop a presence on Twitter and build a Facebook Page as part of their SEM objectives. Now, with social media firmly established in the armoury of our online marketing efforts, how can we best take advantage of these two social media giants?

As if to demonstrate their power in the market these days, both Twitter and Facebook (to a lesser extent) have been targeted and dealt painful denial-of-service (DoS) attacks and, as a result, many hours of downtime.

With hackers determined to bring Twitter down to earth, it was acknowledged that although defensive measures had been taken on the company’s part to repel further attacks, third-party developers whose applications have been using their application programming interface, were found vulnerable. Readmore…

Twitter is one of the fastest growing marketplaces on the Internet. The reason why so many people like Twitter is because it is actually the perfect communication tool for people who don’t understand and don’t want to learn about Internet technology and the technological geek-speak that goes along with it.

A few years back, I asked someone for his dad’s email address. The son replied telling me that you just email his name. The son was clueless that there was an actual email address behind the shortcut for his dad’s name. He did not understand email, and he did not care that he did not understand it. He was able to use it in a manner that was easy for him, and that is all that really mattered.

What makes Twitter so popular to the masses is that one does not have to be tech-savvy to use the service. The new user simply needs to locate the profile of the person he or she wants to follow, and then the user simply clicks “Follow”. From that day forward, anytime the person “Followed” posts (tweets) new information to his or her micro-blog, Followers will be notified about the message in the Twitter Timeline. Readmore…

We believe you don’t start the design of a new or revised website by sitting down with the designer and coder of the website. Rather, we recommend you review the approaches, ideas, processes and other methods listed below to determine if they apply to your situation.

Think about your audience. Are they looking for immediate answers and solutions? We bet they are. Most likely these visitors to your website are very much like you. Chances are you use the Internet more than other types of media to search for information. If a web page doesn’t “grab your interest” within 8 – 10 seconds after landing on it… you move on!

As a “first step” we suggest that you start by reviewing the questions listed below. We are convinced that once you get to the last question… you will have a list of action items identified that will greatly improve the productivity of your current website. The success or failure of the site and/or business may very well depend upon the decisions you make after reading these questions.

What Do You Know About Your Clients and Prospects State of Mind? Readmore…