Greatson Media – Saco, Biddeford Maine Website Design & Hosting

Since its debut in 1996, Google’s search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google’s latest update, codenamed Caffeine.

While recent reports put Google’s market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft’s new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet.

For Google to remain the most popular search service, it will have to counter Bing’s claims of technical superiority. It would also have to more effectively incorporate “real-time search,” the term used for finding information and content – like tweets from Twitter and breaking news stories – that have just been posted.

That means a radically different Google search engine. And it also means that those who care about Website search engine optimization and placement may have a lot of new rules to learn if they want to earn high Website rankings on Google. Because Caffeine is a significant departure from previous versions of Google’s search engines, Website owners and marketers could see dramatically different results for their search engine optimization and placement efforts.
But the good news is that Google has offered Webmasters and online marketers a taste of Caffeine’s unique algorithms. Search engine optimization and placement specialists have been able to test their Websites against an early version of Caffeine. And while it’s a nice gesture by Google to provide the chance for Webmasters and marketers to do some preliminary research, it would be wrong to draw any hard and fast conclusions at this point. It’s more than likely that Google will continue to tweak and refine Caffeine and its search engine optimization and placement for months after its official release.

So are there any search engine optimization and placement tips and tricks that we can learn from Caffeine? Yes. Google has hinted that several new things will have a major impact on search engine optimization and placement. Here are the most important changes.

Continue reading “How to Get Top Search Engine Optimization and Placement Results with Google Caffeine” »

For months (or is it years now?) we have been reading articles on how businesses should develop a presence on Twitter and build a Facebook Page as part of their SEM objectives. Now, with social media firmly established in the armoury of our online marketing efforts, how can we best take advantage of these two social media giants?

As if to demonstrate their power in the market these days, both Twitter and Facebook (to a lesser extent) have been targeted and dealt painful denial-of-service (DoS) attacks and, as a result, many hours of downtime.

With hackers determined to bring Twitter down to earth, it was acknowledged that although defensive measures had been taken on the company’s part to repel further attacks, third-party developers whose applications have been using their application programming interface, were found vulnerable. Continue reading “Getting the Right Marketing Mix Using Social Media” »

Next year may just prove to be one of the most challenging times for pursuing online or Internet marketing on the web. It may just be a watershed moment for many marketers struggling to keep abreast of all the different factors which have come into play in recent months. Most of these changes will stem from two main sources for potential upheaval: the first being the New FTC (Federal Trade Commission) Guidelines regarding Testimonials and Endorsements and the second being “ALL” the recent changes within Google.

Actually, we already have the new FTC Guidelines which came into effect on Dec. 1st of 2009, but how these new rules are enforced will play out in the coming year as test-cases are brought to court. Basically, these new rules call for absolute disclosure and full transparency regarding Testimonials and Endorsements when a product or service is being offered for sale. Any business (monetary) relationship between the endorser and the company must be made known to the potential buyer. Obviously for those in online or affiliate marketing this could have a great impact if these new rules are strictly enforced. Just imagine all the website owners and bloggers who slap a few banners or affiliate links on their sites to cover hosting or operating costs… will they now have to disclose all these business arrangements? Continue reading “Why 2010 Will Be A White Knuckle Ride For Web Marketers” »