Are SOPA/PIPA Dead?… A Shocking Turn of Events

Monday, January 23, 2012 posted by admin 8:39 am

To recap:

“The Stop Online Piracy Act (SOPA), also known as H.R.3261, was introduced in the United States House of Representatives on October 26, 2011 by Representative Lamar Smith [R-TX] and a bipartisan gróup of 12 initial co-sponsors. The aim of the bill is to help U.S. law enforcement and copyright holders fight online transmission of restricted intellectual property.” (Source: Wikipedia)

Opponents of the bill says it goes too far and threatens to shut down or censor legitimate websites that might inadvertently link to or display such content.

Anyway, when I wrote that article back in November, the bill was sitting in the House Subcommittee on Intellectual Property, Competition, and the Internet. It had yet to be introduced to the floor for a vote. At the time of writing this article, it doesn’t look like it’s going to.

Issa’s Crystal Ball

Also, back in November, Reuters reported that Darrell Issa, the Republican congressional representative for California, said that there is no way that SOPA will pass.

“There is a very broad coalition from far left to far right who realize this will hurt innovation, something we can’t afford to do. And there are other ways to accomplish what they say is their goal.

I don’t believe this bill has any chance on the House floor. I think it’s way too extreme, it infringes on too many areas that our leadership will know is simply too dangerous to do in its current form.”

As it turns out, Darrell Issa was right. The bill WILL NOT pass as it is currently constituted. So what happened?

Timeline: A Shocking Turn Of Events

January 13, 2012 – In an incredible turn of events, six Republican Senators have asked Majority Leader Harry Reid not to hold a vote on PIPA (The Protect IP Act), and the Senate version of SOPA. The Protect IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 or PIPA), also known as Senate Bill 968 or SB968, is a re-write of the Combating Online Infringement and Counterfeits Act (COICA), which failed to pass in 2010.

They write…

“Prior to committee action, some members expressed substantive concerns about the bill, and there was a commitment to resolve them prior to floor consideration. That resolution has not yet occurred.”

And as an amazíng validation of the grassroots response to SOPA, led by groups like Fight for the Future, EFF, Public Knowledge, and Demand Progress, they write, “Since the mark-up, we have increasingly heard from a large number of constituents and other stakeholders with vocal concerns about possible unintended consequences of the proposed legislation, including breaches in cybersecurity, damaging the integrity of the Internet, costly and burdensome litigation, and dilution of First Amendment rights.” (Source: Open Congress.org)

January 15, 2012 – Various news outlets reported that President Barack Obama said he would not support SOPA. The Obama administration said that it is opposed to the way the bill is currently written because it limits Internet freedom.

January 18, 2012 – Strike! The Internet Goes Dark

In what is being called the largest online protest in history, Wikipedia, Reddit and several other major sites went “dark” to protest SOPA. And while Google didn’t go black, it blackened its logo.

How was it done?

A simple piece of code called STOP SOPA, replaced a site’s landing page with a black screen. Moving your mouse over the screen revealed a message explaining the need to kill SOPA and a link to anti-SOPA site AmericanCensorship.org.

You can see a complete list of confirmed SOPA strike participants at SOPAStrike.com.

January 19, 2012 – Striking a Obviously Partisan Tone, Senate Minority Leader McConnell Tells Majority Leader Reid to Kill PIPA

“Looks like the next domino in the SOPA/PIPA fight just fell. Tony Romm is reporting that Senate minority leader, Senator Mitch McConnell is calling on Democrats to drop PIPA.

That has a high likelihood of killing off what little Republican support is left for PIPA, because where McConnell goes, so go most Republican Senate votes.” (Source: Techdirt)

January 20, 2012 – SOPA and PIPA Postponed Indefinitely After Protests

“When the entire Internet gets angry, Congress takes notice. Both the House and the Senate on Friday backed away from a pair of controversial anti-piracy bills, tossing them into limbo and throwing doubt on their future viability.

The Senate had been scheduled to vote next week on the Protect IP Act (PIPA) — a bill that once had widespread, bipartisan support. But on Friday, Senate Majority Leader Harry Reid said he was postponing the vote “in light of recent events.”

Meanwhile, the House of Representatives said it is putting on hold its version of the bill, the Stop Online Piracy Act (SOPA). The House will “postpone consideration of the legislation until there is wider agreement on a solution,” House Judiciary Committee Chairman Lamar Smith said in a written statement.” (Source: CNN/Money)

Conclusion

While the current versions of SOPA/PIPA may, in fact, be dead, politicians on both sides continue to work on a viable solution to combat Internet piracy. In fact, CNN/Money is reporting, alternative legislation has already been proposed.

“A bipartisan group of senators introduced the Online Protection and Enforcement of Digital Trade Act (OPEN) on January 18 — the same day as the Wikipedia site blackout.

Among other differences, OPEN offers more protection than SOPA would to sites accused of hosting pirated content. It also beefs up the enforcement process. It would allow digital rights holders to bring cases before the U.S. International Trade Commission (ITC), an independent agency that handles trademark infringement and other trade disputes.”

Stay tuned…this thing is far from over.

By David Jackson (c) 2012
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11 Proven Ways to Turn Your Website Visitors Into Buyers

Monday, January 16, 2012 posted by admin 10:10 am

Successful WebsitesLearning to turn your website visitors into buyers is a skill that every internet marketer should acquire. Do you have a website or a blog you are promoting? Are you satisfied with the behavior of the people who visit your website? Do they come and disappear without accomplishing the desired actions you expect them to perform such as filling in a form, buying a product or signing up for the program you promote? How much time do they spend when they visit your site?

If your responses to the above questions are in line with your expectations, then you are probably one of the lucky few website owners or marketers with the skill and ability to turn your website visitors into buyers. But if you still find hardships in this, like many other marketers, it’s high time you tested the following tips for improvement.

How do you then turn your website visitors into buyers? Before going into the details, bear in mind that your success in making a sale online will largely depend on your ability to create a reason for your visitors to hang around your website, to keep visiting your site frequently and to perform the actions you expect them to do. There are many ways of doing this, but let me share with you 11 proven ways. When you apply them properly, I believe you will be able to turn your website visitors into buyers slowly but consistently.

1. Having the right product for your targeted visitors. Review your product. Does the product you provide, meet the individual needs of your specific traffic? If it doesn’t, consider coming up with an alternative way of meeting your customers’ needs and satisfaction.

2. How is your website in terms of loading time, appearance, content organization and easiness to navigate? Are your visitors put off just because your website loads slowly and its appearance does not give them a positive first-hand impression? Is it because of the poor navigational and broken links? Find out and do something to it as soon as possible.

3. Credibility: Do visitors to your website have trust in your products and in you the business owner? How have you built your credibility? Probably it’s one of the reasons stopping your visitors from taking any further action. Trust protects you and can easily turn your website visitors into buyers.

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Category : ecommerce websites, Marketing, Small Business Help, Website Design

Getting Noticed on the Web

Monday, January 9, 2012 posted by admin 11:02 am

Dj Lisa GWebsite Engagement Techniques: The Caricature Effect

Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going onto the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect.

The Caricature Effect

The Caricature Effect simply stated says that what we notice is variation from the norm. Caricature artists exaggerate reality because that is how we visually distinguish one person from another. Human beings are preprogrammed to look for patterns and variations in those patterns, it’s how we recognize who people are, and it is a basic survival mechanism that helps us recognize danger and distinguish friend from foe.

By distorting an individual’s prominent facial features the caricature artist mimics the human brain’s way of remembering who’s who. Our brains are not cameras that take pictures and file them away for future reference. Our memories are malleable, they change and alter over time and experience, and as a result the things we remember best are the things that stand out, things like Bob Hope’s ski-jump nose or Albert Einstein’s wild white hair. The reason caricatures are so effective is because they emphasize the distinguishing differences that we recognize and remember. So how do we use this fundamental, hard-wired human characteristic to further marketing agendas?

What We Notice Is Variation From The Norm

Getting noticed is job-one of any marketing vehicle, so in order to get people to stop, look, and listen we need to use all the available communication elements at our disposal.

When developing a video campaign we use concepts that demand the mental processing of information by shocking, stimulating, puzzling, or tickling the funny bone of the viewer. These techniques force the audience to think, process, and decode the message, and by generating this mental activity we embed our client’s message in the audience’s consciousness. Depending on the brand and/or product, implementation can range from subtle to obvious with the trick being to make people sit-up and take notice by forcing them to think.

Pattern Recognition – The Same But Different

Human beings have evolved to watch for patterns and when an audience recognizes a familiar scenario they leap to a conclusion. It’s a way of making quick decisive decisions that can either help or hurt communication. Properly used pattern recognition can lead your audience where you want to take them, but if the pattern is too obvious or hackneyed, it can lead to viewers dismissing your message.

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Category : Marketing, Online Reputation, Small Business Help